Sonim announces strategic expansion of mobile phone portfolio for broader market segment; available in 2024
New line of consumer-centric phones, awarded by two tier-one carriers in North America, addresses market demand for durable, affordable devices.
San Diego, California–(Newsfile Corp. – August 10, 2023) – Sonim Technologies Inc. (NASDAQ: SONM), today announced an addition to its portfolio of mobile phones. The new series of 5G smartphones and feature phones will meet the needs of value-conscious consumers, offering durability and performance for everyday use.
Sonim’s latest consumer phones, designed for both mid and value-tier segments, are suitable for everything from construction sites to boardrooms and showcase a harmonious blend of durability and elegance. Leveraging Sonim’s expertise, they deliver exceptional toughness, long battery life, and high-performance, all without compromising on style or affordability. This strategic move addresses the clear demand in the value-conscious consumer market segment for reliable and high-quality devices at an affordable price point.
A recent survey indicates that 36% of consumers rank durability as their top concern when purchasing a phone. This trend is underlined by the annual expenditure on phone cases in the US alone, which exceeds $2B, not including screen protectors and additional insurance costs. The expanded rugged phone market also mirrors this trend and is projected to reach US$ 4.5 billion by 20281.
“Our mission is simple: Sonim is putting reliable and value-conscious communication tools in the hands of everyone,” says Peter Liu, CEO of Sonim. “These market dynamics present a significant opportunity for Sonim to disrupt the sector with this addition to our lineup of phones combining durability, performance, and a sleek design at a price point that doesn’t break the bank. This strategic expansion not only allows us