Joe Hooks

Chief People Officer

Joe Hooks is the Chief People Officer for Sonim Technologies, responsible for the company’s strategic shift in how it thinks about its number one asset….it’s people. Today Joe leads its focus on the culture trifecta: people, value and capacity. Knowing who is working for Sonim, the value they generate for the business and what is required to increase an employee’s value to full capacity. He has revamped the hiring process with culture at the helm improving the talent pool while attracting candidates better aligned with its culture and its mission.

Although born and raised in California, Joe has spent the majority of his career serving in the administrations of politicians from both Washington’s. From the US House Representatives in Washington DC, to the Governor’s office in the State of Washington, Joe has always incorporated service into his career with the belief that it is essential to make a difference in the communities in which he has served.